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Did you know

» The success of a direct marketing campaign is directly related to the quality of the customer database.

» As many as half the leads generated by a campaign never reach a sales person

» Dissatisfied customers will tell twice as many people, as satisfied customers, about their experience.

» Customers who encounter problems that are solved quickly and efficiently are more loyal than customers who do not experience problems at all.

» Paper-based customer feedback systems are prone to front-line staff manipulation & provide no opportunity for instant delivery service recovery.

» 94% of dissatisfied customers don’t complain - they simply walk away.

» 1 in 3 people cannot name a single company that delivers excellent customer service.